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 Creativity
Unleashed
Training
Training in...
Our
training has three, tightly focussed areas:
all
built around a core of creativity. Click on the subject area, or read on
to find out more about our training.
What’s wrong…
…with practically every
business course you’ve been on? There’s a feeling that the presenters,
however enthusiastic, are regurgitating someone else’s ideas. At best it’s
like a well-read speech, at worst you know that the person standing up there
knows little more than you do. Ask a question off the scripted line of the
presentation and you will get a baffled response.
When you return to the
office there is a whole pile of reports on your desk, e-mails in your in-box
and meetings end to end. The handouts from your course are put in a pile of
dust-gathering ring binders. And nothing changes.
What’s right…
… with the Creativity
Unleashed approach? Our presenters aren’t just trainers. They are managers
with real business experience. They have facilitated the introduction of
creativity, customer service transformation and personal development to real companies And they are
recognized experts with over 15 business books on the market between them,
including the best selling guides Imagination Engineering and
Capturing Customers' Hearts.
We recommend that every attendee of a Creativity Unleashed course takes with
them one or more books, which time and again have proved more likely to be
used and read after the event. A ring binder is just another work document –
a book is a present, appealing to a very basic psychological need in the
attendee.
What else makes the difference?
Our sessions are very
practical, hands-on and fun. Throughout the session we use real problems to
apply techniques to, so that creativity and personal development are picked
up in a realistic context, rather than in isolation. Give-aways from books
to computer games are used in many sessions to give a sense of competition
and involvement, but these are always awarded in a light-hearted way that
avoids distraction from the topic.
Optionally, at no extra
cost, we can supply a software toolkit to accompany creativity-oriented
courses, including the Imagination Engineering software package and a
range of sample and shareware packages to support idea collection and
evaluation. Imagination Engineering is a simple Windows-based program
incorporating a wide range of creativity techniques in a structure that
exactly parallels the course and the Imagination Engineering book.
Who uses Creativity Unleashed?
Our clients come from all
sectors and have included British Airways, GlaxoSmithKline, Royal Bank of
Scotland, Sony, The Met Office, EWS Railways, HM Treasury, McCain Foods and the BBC.
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