Our US Store is Amazon.com.

Our UK Shop is Amazon.co.uk.

If you would like to find pricing and availability on a book, choose your nearest bookshop button and click it. You can find out more with no obligation. Once a book is in your shopping trolley/cart you can return to the Creativity Unleashed pages by clicking Back on your browser and add any other books you might like.

To see all the books by a particular author that a store or shop carries, click on the Shelf button.

Is the book you want not available in the nearest location? Getting books shipped from US to Europe or UK to the US only costs a few pounds or dollars more - well worth it to get a book that's out of print or not yet available back home.

Naomi Klein

This is a remarkable analysis of what's wrong with globalization, examining the implications of the domination of branding and the global business ethic. If that sounds a turn-off, don't turn away - this is a fascinating book that could well change your views on business.

Let's get the bad bits out of the way first. This book is over-long, it occasionally tends to polemic and it's uncritically supportive of some pretty dubious 'anti-capitalist' activity. Oh and despite its global target, it can be rather parochial, thinking, for instance, that largely US-based sporting phenomena like those involved in basketball and baseball are worldwide brands, where a more apt sporting global brand would be Manchester United (that's real football, guys, not 'soccer').

BUT...

in its incisive analysis of the way the global love affair with the brand has affected real people, it's brilliant. It really makes you think. The way that the obsession with brand enables the corporates to detach themselves from the physical reality of product. And that means they thought they could get away with sweatshop labour, because it was nothing to do with them, how their contractors treat their people. Recent developments have proved them wrong, but it's still going on and needs much more exposure. It's time we had fair trade brands outside of coffee and tea.

Another point Klein makes that got me thinking is the extent to which the Tom Peters dream of self-driving, fulfilled individuals who are 'their own corporation' is only ever going to appeal to a small percentage of the workforce. For us, getting away from the company is a great release. But for millions of low paid workers, becoming contract staff is a nightmare. And with companies like Starbucks and McDonalds intentionally keeping its workforce in a temporary mindset, this isn't going to just go away. Plenty of business insights, and it makes you think too!

- Paperbacks

- Hardbacks

- Audio cassettes

Want to contact us? Click on the mail button.